1. Purpose

This policy is designed to ensure that all SMS-based outreach for promoting and selling the “Dominate the 800 Club” book (eBook and hardcover) complies with TCR and carrier regulations. This helps protect customer trust and meets all necessary guidelines for transparency and privacy.

2. Scope

This policy applies to all SMS communications, including promotional campaigns, sales notifications, order confirmations, and follow-ups related to the “Dominate the 800 Club” book.

3. Key Definitions

  • TCR: The Campaign Registry, responsible for 10DLC messaging registration.
  • A2P Messaging: Business-to-consumer messaging through application-to-person channels, specifically for promotional or informational SMS.

4. Compliance Principles

4.1 Campaign Registration

  • Each SMS campaign related to promoting or selling “Dominate the 800 Club” must be registered with TCR, including details on message content and purpose.
  • New campaign variations or major content updates require re-registration for ongoing compliance.

4.2 Opt-In and Consent

  • Explicit Consent: Customers must provide explicit consent to receive promotional and informational texts related to the “Dominate the 800 Club” book.
  • Consent Documentation: All opt-ins are logged, capturing date, time, and method of opt-in for reference and auditing purposes.
  • Double Opt-In: Recommended for extra validation in promotional messaging.

4.3 Opt-Out Process

  • Each message includes a clear opt-out option (e.g., “Reply STOP to unsubscribe”).
  • Opt-out requests are processed within 24 hours, updating all systems to prevent further contact.

5. Content and Frequency

5.1 Content Standards

  • Clear Messaging: Messages should be brief and informative, focusing on the value of the “Dominate the 800 Club” book.
  • Transparent Intent: The message must specify that the purpose is to promote or provide information on purchasing the “Dominate the 800 Club” book.
  • Avoid Restricted Language: SMS content must not imply debt advice, relief services, or similar topics unrelated to the book’s content.

5.2 Frequency

  • Customers receive no more than two promotional messages per week regarding the “Dominate the 800 Club” book, unless otherwise requested by the recipient.

6. Data Privacy and Security

  • All personal data collected for SMS communication will be securely stored and handled according to data protection laws (CCPA, GDPR, as applicable).
  • Access to personal data and consent records is limited to authorized personnel only.

7. Monitoring and Reporting

  • Regular Audits: Message logs, consent records, and any complaints are audited monthly to ensure adherence.
  • Complaint Resolution: A reporting system for complaints and opt-out requests ensures resolution within 48 hours.

8. Training

  • Staff involved in SMS campaigns will receive training on TCR compliance policies, focusing on responsible marketing practices.
  • Training refreshers are held semi-annually to address any regulatory changes.

9. Policy Review

This policy will be reviewed annually or when needed based on regulatory changes to ensure continued compliance with TCR standards and best practices.